The Aromatics is a conceptual redesign of Maggi liquid seasoning, developed to modernize the brand while maintaining its culinary credibility and regulatory authenticity.

The project introduces two foundational flavor profiles — Garlic & Parsley and Onion & Leek — positioned as essential cooking bases rather than flavor boosters. The design balances tradition and refinement through a reduced typographic hierarchy, intentional white space, and subtle, ingredient-driven illustrations.

The front label maintains a clean and confident presence, while the back panel introduces abstract line illustrations that reflect each flavor’s aromatic movement: layered concentric forms for onion and leek, and an airy herbal scatter for parsley. The illustrations function as a quiet visual language rather than literal ingredient depictions.

A bilingual Polish–English system reinforces the product’s European roots while adapting it for a contemporary market. All regulatory elements — Nutrition Facts, allergen statements, net quantity, and production coding — were designed to meet U.S. standards for realism and accuracy.

This project explores how heritage food brands can evolve visually without losing trust, familiarity, or function.